Upping the ante to a higher level of Las Vegas Gaming and Entertainment
Imagine a casino and entertainment complex like no other on the Las Vegas Strip. Imagine the Palace of Gaming©…
This not your typical master plan development idea, it is part manifesto of design, part narrative sparked by observation and part call to action. We Americans are the dreamers, builders, tinkerers and actors that can make this happen! We believe that Las Vegas needs a new business model, to stay relevant where national and international casino market saturation has become a reality and one that maximizes our comparative advantage: LAS VEGAS! Project X is that vision of a Las Vegas Urban Casino Complex which promotes a Las Vegas themed built environment as an exciting new life style.
Vegas has often been compared to an adult theme park or fantasy land. We want to give Vegas its very own adult theme casino park with Las Vegas actually living up to that title. Project X is a Casino Ecosystem and Las Vegas Life Style Center Development with many attractions, characters, events, gardens, restaurants, shops, narratives and legends. The idea of Project X was to envision a new 21st Century gaming infrastructure designed through “evocatecture”, narrative and phenomenological design. As an added bonus, the Palace of Gaming© includes the adorable and fun loving Muses of Gaming© as a concept marketing platform. The creative and marketing opportunities for using the Muses of Gaming© are truly limitless! For more on the Muses of Gaming© go to: themusesofgaming.com
Through Project X, we are able to show that JCA’s master plan development prowess can be made to include a complete and viable concept marketing opportunity and theme design based on and working within the built environment. If we can do this in our own home town, just imagine what we can achieve in helping you create your own vision in your city or with your project development!
Built environments that mean business is our motto and as you will see we design for a level of detail that provides for the layering and staging of many uses and outcomes. Our design process is so unique, collaborative and creative that we can develop environments that take on a life of their own. This casino development will provide for that rush of excitement!
More to come, watch this space….